On my desk in front of me is a receipt from Supreme Hardware on West 73rd Street from 10:30 this morning for $8, which I spent on a 1/4″ masonry drillbit that I used to mount bookshelves in my apartment. The new shelves, which I finished today, let me finally put away an enormous stack […]
June 2012
What do Benjamin Braddock, Gordon Gekko and Don Draper have in common (beyond the obvious strained comparison)? The alliterative naming isn’t always a writer’s deliberate stab at mythmaking, but it’s a self-conscious maneuver that draws attention to the character’s archetypal characteristics by leveraging your mnemonic systems, forcing you to memorize the name even if you […]